It’s true that Victoria’s Secret has become universally beloved brand over the years. From women loving the lingerie, fragrances, and swim wear, to their men loving them in it, has now turned to adolescents and teens obsessing over the youth-targeted PINK line. The love of these popular brands has grown into an infatuation with the increasingly popular Victoria’s Secret Fashion Show.
But the tall, thin, polished models are doing more damage to the young female viewers than most would expect.
Millions of people tune in every December to watch skinny models with their deep conditioned hair and layers of makeup secured perfectly into place strut down a runway in stiletto heels, tiny lingerie, and 30 pound angel wings. The concept of calling these women “angels” alone, is sending a negative message to women and girls. These wings say, “These models are perfection, these models are heaven-sent, and unless you have these wings, you will never reach our status of beauty, purity, and admiration”.
To call these models angels, make women feel that their beauty and bodies could never reach the status of the models because they are not even human.
These models have bodies that are so slim and toned that the standards for weight, BMI and inches are 30% lower than the average woman. They are at LEAST 5 feet 9 inches and are paid to use almost all of their time working out and paying attention to their diet. One woman, Poppy Cross, set out to meet the requirements of the Victoria’s Secret Fashion Show models within 4 months, by following their diet and exercise routines. Cross’ article that she wrote about this experiment, concludes in her finding that this lifestyle was draining and exhausting and ultimately unrealistic for an average person.
Let me say that again; It is unhealthy for an average woman to live the lifestyle of a Victoria’s Secret model.
So that’s where the real problem starts. We see an entire, widely broadcasted, overly advertised runway show of models with the almost exact same “angelic” body type that us average women, cannot actually achieve. This is so incredibly detrimental to the self-esteem of women across the globe. When an average woman, or teen for that matter, tries on the merchandise that is so cruelly marketed, the reality of their beauty and bodies, does not meet the vicious standard that the Victoria’s Secret brands have set.
Victoria’s Secret runway and advertisements need more diversity. There needs to be different shapes, sizes, races, and heights for women to relate to and see the beauty in their body type, instead of depreciating women and body types that do not meet the unrealistic expectations of beauty depicted on the runway.
With all of the problems that Victoria’s Secret’s marketing and the Victoria’s Secret Fashion Show causes, there was a disturbingly few blog posts and vlogs of real women who are effected by this speaking out on their own behalf. In fact, there were almost none. There were countless articles written by professional journalists and writers, yet there didn’t seem to be any women or men for that matter speaking out vulnerably on the topic.
The lack of people talking about this issue struck my attention more than the issue itself.
Why aren’t women voicing their opinions on this? Are women as a whole unaware? Unmoved? Intimidated?
The internet and social media is used to voice opinions on so many different topics, from Twitter to Youtube to Tumblr, there are limitless ways a woman (or man for that matter) could discuss their opinions on an annual show that causes so many to fall victim to body shaming. According to countless conversations, brief social media posts, and other very short, subtle comments the majority of viewers are recognizing the problems that arise with the Victoria’s Secret brand, yet these that seem to never be brought to light or discussed further in the media.
Come on ladies, if these models can walk down the runway year after year, making so many women feel uncomfortable in their own skin, why can’t we take a stand?